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Microsoft co-founder Bill Gates has recently warned that the rise of AI like ChatGPT is a threat to Google’s search dominance. In a recent podcast, Bill Gates said that Artificial Intelligence (AI) is the “biggest thing in this decade” and could reshuffle the tech space. To back up his claims, Microsoft unveiled a chatgpt powered Bing to challenge the current search king, Google.
In this blog post, we will discuss the implications of Bill Gates’ statement and what it means for the future of search engines.
The Threat To Google’s Search Dominance
Bill Gates, the co-founder of Microsoft and a confirmed Billionaire has made a daring forecast about the future of search engines, saying that the rise of artificial intelligence is likely to challenge Google’s overwhelming market dominance (AI). The head of the Norwegian sovereign wealth fund, Nicolai Tangen, hosts a podcast called In Good Company. On a Monday episode, Gates claimed that AI is the “largest thing in this decade” and that it may change the way that tech markets are organized.
Gates went on to explain that Google has owned all of the search profits so far, but Microsoft’s quick action on AI will challenge their dominance. For comparison, Microsoft reported advertising revenues of $18 billion in 2022 compared to Google’s $224 billion. To take on Google’s search engine, Microsoft recently unveiled an AI-powered version of its Bing search engine.
According to web analytics site Statcounter, Google controls approximately 93% of the global search engine market, with Bing making up the remaining 3%.During the past two decades, Google has controlled the search industry.
The parent firm of Google, Alphabet, recently announced Bard, an AI service that is currently accepting test users. Gates was unsure of the outcome of the AI competition, but Wedbush’s Dan Ives, a renowned analyst, claimed Microsoft is currently dominating the field.
Gates eventually sees AI being integrated into search engines as a personal agent that comprehends user needs and preferences, eliminating the need for separate services from various tech companies, such as how Google dominates search, Amazon dominates e-commerce, Microsoft dominates productivity tools, and Apple dominates the device market today. In ten years, according to Gates on the podcast, we won’t conceive of those firms as being distinct because AI will know you so well that it won’t matter if Amazon has the greatest price when you’re purchasing gifts or making travel plans; you won’t even have to consider it.
One thing is certain, however: as AI gains traction over the next ten years, the IT industry will undergo a significant reorganization. It remains to be seen whether Microsoft’s attempt to enter the search engine market with its AI-powered Bing will be successful.
What This Means For The Future of Search
The co-founder of tech giant Microsoft, Bill Gates, stated that the rise of AI will lead to a significant shakeup in the industry and could threaten Google’s hegemony in the search engine market. While Google now holds over 93% of the market for search engines worldwide, Microsoft just introduced an AI-powered version of its Bing search engine, which could transform the way searches are conducted in the future.
According to Gates, in ten years, AI will have become so ingrained in our lives that we won’t have to think twice about where to shop for the greatest deals or which services to use. No matter what business offers the service, an AI-powered assistant will be able to comprehend our wants and preferences so thoroughly that it will automatically locate us the greatest bargain or service available.
This indicates that while Google has dominated the search engine business for the past 20 years, its search engine profits are probably going to decline in the next years. It also implies that there will be a significant restructuring of the tech sector, with companies like Amazon, Microsoft, and Apple possibly operating as components of an AI-driven landscape rather than as independent businesses.
Although it is unclear how much of an influence AI will have on the search engine market, it is apparent that Bill Gates anticipates that impact to be substantial.
This article was originally published on medium on February 22, 2023.